Connecticut Tourism: A $27 Million Investment
If you had the ability to direct the expenditure of $27 million of state funds, where would you apply the money?
If you’d rather spend the cash on a flashy advertising campaign, you’re in luck! Our State Office of Tourism has just launched a campaign that features five videos, all of which are now available for viewing on YouTube.
The tag line? Still Revolutionary, a phrase that purportedly refers to the state’s “revolutionary spirit that still remains today.”
Oddly enough, the videos do not appear to mention Nathan Hale, Connecticut’s most illustrious revolutionary.
Hale, a Yale alumnus and Connecticut’s official State Hero, was executed by the British for spying during the American Revolution.
According to legend, when given the choice of betraying his fellow patriots or surrendering his life, Hale retorted “I only regret that I have but one life to lose for my country.” The British Army proceeded accordingly.
The advertisements do, however, feature baby boomers who sip wine in vineyards and adorable tykes who gaze at a beluga whale through an aquarium tank.
These images, though hardly “revolutionary,” are quite striking. Nevertheless, is the State prepared to measure whether this $27 million expenditure will achieve a satisfactory return on the taxpayer’s investment?
Contributed by Michael Kraten, PhD, CPA, Accounting Professor at Providence College and President of Enterprise Mgt. Corp. http://aqpq.org